Spruce Gallery is an independent art gallery, magazine shop, and cultural space in Ortigas Center, Metro Manila, devoted to contemporary art, independent publishing, and the enduring pleasure of discovery in physical form. Founded by Ric Gindap and Bonnapart Galeng, Spruce began with a shared affection for magazines, books, images, objects, and the highly specific human behavior of entering a shop for “just one title” and leaving with a small paper-based life decision. Its shelves bring together independent magazines, art books, zines, monographs, and hard-to-find cultural publications from all over the world, creating a room where print is treated as both object and encounter: something to read, collect, question, admire, and occasionally defend with the seriousness normally reserved for family heirlooms.

Alongside its publishing collection, Spruce presents exhibitions, conversations, launches, readings, and creative encounters shaped around artists, editors, designers, makers, and the culturally curious.

It is a gallery for people who like looking closely and a magazine shop for people who know that a good page can rearrange an afternoon.

Built as a love letter to print and a platform for artistic expression, Spruce invites its community to slow down, browse deeply, meet new voices, and rediscover the old miracle of attention: a work on the wall, a page in the hand, and the faintly dangerous feeling that one has found something one did not know one needed.

Blurred Spruce interior detail
Blurred Spruce interior detail

PRINT

CHAMPIONING THE INDIE REVOLUTION

Consider the overwhelming world of infinite scrolls and vanishing tabs. Then take a deeper look at independent magazines. Marvel at how print remains beautifully, defiantly real. Instead of chasing clicks, they hold space for slower thoughts, sharper ideas, and deeper culture.

MANIFESTO

THE UNDENIABLE SPECIALNESS OF INDEPENDENT MAGAZINES

At SPRUCE, we champion this analog rebellion. Every indie magazine on our shelves is a tactile invitation to slow down, feel something, and think harder. They are vibrant universes of revelations, rather than being deemed as analog relics.

We made this as a love letter to print and a rallying cry to those who still believe in thoughtful publishing, artistic defiance, and the unmatched magic of turning a page.

If you’re a reader, a dreamer, a designer, or just digitally exhausted, this one’s for you.

01

THE QUIET ACT OF REBELLION

Choosing print in an age of digital abundance is an act of rebellion. It is a declaration that substance and longevity matter more than fleeting trends and superficiality. Consider it a silent protest against the transient nature of online content. It says, “I value depth over hype, intensity over brevity.”

02

TANGIBLE TOUCHSTONE OF REALITY

Print bestows upon us a quiet elegance that the digital realm cannot ever replicate. To hold a magazine, feel its weight, and turn its pages is to engage in an intimate experience with knowledge—a tactile experience that deepens our connection to the content.

03

AESTHETIC THAT BECKONS

Print bestows upon us a quiet elegance that the digital realm cannot ever replicate. To hold a magazine, feel its weight, and turn its pages is to engage in an intimate experience with knowledge—a tactile experience that deepens our connection to the content.

04

PROVOCATEURS WITH A CAUSE

Print offers a refuge of serenity in a world overwhelmed by notifications, constant connectivity, and the chaos of information. It invites us to slow down, savor the moment, and engage with undistracted focus, to drink deep from the well of knowledge. It is the antidote to our modern frenzy.

05

THE UNBREAKABLE BOND OF OWNERSHIP

Owning a magazine is a declaration of permanence, to possess a piece of cultural zeitgeist. As collectibles, it is an act of preservation. This investment transcends the temporal as they are markers of time, personal growth, and intellectual discovery. A tangible expression of our evolving selves.

06

RESONATING ECHOES OF HISTORY

Magazine pages bear the imprints of history. Each word and illustration carries the collective wisdom of humanity. Every page turned, every passage read, connects us to the countless minds and hands that shaped our intellectual heritage. It’s a journey through time and culture.

07

THE INTIMATE COMPANION

Magazines and books are our most faithful companions. They patiently await our return, offering solace, knowledge, and escape whenever we open their covers. They are our trusted allies in the journey of life.

08

PROVOCATEURS WITH A CAUSE

Independent magazines are the insurgents of the publishing world. While the world is ripe with clickbait and sensationalism, independent magazines emerge as strongholds of authenticity, embracing the unfiltered and the unapologetically real. They commit to the engaging, unvarnished, and perspectiveshifting view of the world.

09

SUBSTANTIVE STORYTELLING

Independent magazines are the scribes of in-depth narratives and chroniclers of profound journeys, weaving tales that demand more than just a cursory glance. They serve as incubators of creativity, nurturing the artistic visions of photographers, writers, and artists who may otherwise be drowned out in the cacophony of mass media.

10

CATALYSTS OF CHANGE

Independent publications ignite conversations, spark debates, and serve as catalysts for social and cultural change. They are the vanguards of progressive thought. Indie magazines are agents of change, sowing the seeds of social progress, inspiring new perspectives, and questioning established paradigms.

01

THE QUIET ACT OF REBELLION

Choosing print in an age of digital abundance is an act of rebellion. It is a declaration that substance and longevity matter more than fleeting trends and superficiality. Consider it a silent protest against the transient nature of online content. It says, “I value depth over hype, intensity over brevity.”

02

TANGIBLE TOUCHSTONE OF REALITY

Print bestows upon us a quiet elegance that the digital realm cannot ever replicate. To hold a magazine, feel its weight, and turn its pages is to engage in an intimate experience with knowledge—a tactile experience that deepens our connection to the content.

03

AESTHETIC THAT BECKONS

Print bestows upon us a quiet elegance that the digital realm cannot ever replicate. To hold a magazine, feel its weight, and turn its pages is to engage in an intimate experience with knowledge—a tactile experience that deepens our connection to the content.

04

PROVOCATEURS WITH A CAUSE

Print offers a refuge of serenity in a world overwhelmed by notifications, constant connectivity, and the chaos of information. It invites us to slow down, savor the moment, and engage with undistracted focus, to drink deep from the well of knowledge. It is the antidote to our modern frenzy.

05

THE UNBREAKABLE BOND OF OWNERSHIP

Owning a magazine is a declaration of permanence, to possess a piece of cultural zeitgeist. As collectibles, it is an act of preservation. This investment transcends the temporal as they are markers of time, personal growth, and intellectual discovery. A tangible expression of our evolving selves.

06

RESONATING ECHOES OF HISTORY

Magazine pages bear the imprints of history. Each word and illustration carries the collective wisdom of humanity. Every page turned, every passage read, connects us to the countless minds and hands that shaped our intellectual heritage. It’s a journey through time and culture.

07

THE INTIMATE COMPANION

Magazines and books are our most faithful companions. They patiently await our return, offering solace, knowledge, and escape whenever we open their covers. They are our trusted allies in the journey of life.

08

PROVOCATEURS WITH A CAUSE

Independent magazines are the insurgents of the publishing world. While the world is ripe with clickbait and sensationalism, independent magazines emerge as strongholds of authenticity, embracing the unfiltered and the unapologetically real. They commit to the engaging, unvarnished, and perspectiveshifting view of the world.

09

SUBSTANTIVE STORYTELLING

Independent magazines are the scribes of in-depth narratives and chroniclers of profound journeys, weaving tales that demand more than just a cursory glance. They serve as incubators of creativity, nurturing the artistic visions of photographers, writers, and artists who may otherwise be drowned out in the cacophony of mass media.

10

CATALYSTS OF CHANGE

Independent publications ignite conversations, spark debates, and serve as catalysts for social and cultural change. They are the vanguards of progressive thought. Indie magazines are agents of change, sowing the seeds of social progress, inspiring new perspectives, and questioning established paradigms.

Blurred Spruce interior detail
ART

EMBRACING THE UNPROVEN

Spruce Gallery is drawn to artists at moments of becoming, when the work is still testing its language, stretching its materials, and moving slightly outside the safer lanes of the art world. There is a particular charge in encountering art before consensus arrives, before the market has rehearsed its opinion, before everyone suddenly agrees it was obvious all along.

Spruce approaches the unproven with curiosity and a working sense of discernment. The gallery is drawn to works that reward time, hold attention, shift slightly as one looks, and leave behind a small disturbance. They may ask for patience, a second look, or the minor courage required to stand in front of something without pretending to understand everything by the second sip.

Spruce hopes to create room for artists whose work carries this sense of live inquiry. Some may be young. Some may simply be newly visible. Others may be entering another phase of their practice after years of making, observing, collecting, or working elsewhere. The point is vitality, the feeling that something is being worked through in real time, with risk, sincerity, nerve, and the occasional useful discomfort.

This openness belongs to Spruce’s larger belief in discovery. The same instinct that leads someone to pick up an unfamiliar magazine, linger over an image, or follow an unexpected conversation also shapes the way Spruce looks at art. The unproven carries its own electricity, an artwork still becoming, still asking for attention, still capable of changing the room around it.

ANALOG MAKES ATTENTION PHYSICAL. SPRUCE BELIEVES CULTURE SHOULD BE HELD, BROWSED, ARGUED WITH, AND BROUGHT HOME.

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Sign up for early access to upcoming collections, events, and exhibitions.